Got advertising dollars to spend? Advertise with the Chamber!

If you’re looking for a great way to get the word out about your company, consider advertising with the Greater Tampa Chamber of Commerce. We have several on-going advertising opportunities available:

2012 Location Guide
Our location guide is distributed to members, individuals looking to relocate to the Tampa Bay area and those seeking more information about our local economy, business and industry, arts, healthcare, education and local neighborhoods. Advertising in our guide allows companies to make a great initial impression to new residents and visitors. Tampa Bay is truly a great place to work, live, play and stay – don’t miss this opportunity to market your company’s message to an engaged audience.

Time is running out to secure a prime space! The back cover and inside back cover are still available, along with a wide-array of sizes for the inside of the magazine.

For more information about advertising in the 2012 Location Guide, download the spec sheet or contact Felicia Harvey, Director of Communications.

Electronic Advertising
Semi-Weekly Newsletters
The Chamber’s two weekly electronic newsletters are sent to representatives from our 1600 member companies, as well as nearly 500 non-members, for a total distribution of over 6,500. The Chamber offers one banner ad per month, per issue as an advertising opportunity to only Chamber members.

• eView focuses on both Chamber and member news and is released on Thursdays.
• Events highlights the Chamber’s upcoming events and is released on Tuesdays.

Website Advertising
Advertising on the Chamber website is a cost effective way to market your business to thousands of visitors each month. The Chamber offers one banner ad per month on each of our most visible pages:

About Tampa
Chamber Events
Chamber Programs
Business Resources
Business Advocacy
Your Chamber

For more information about newsletter or website advertising, download the spec sheet or contact Brianna Faulkner, Graphic Designer. You can also view the newsletter archives on our website.

To read more about these advertising opportunities, please download our 2012 Media Kit.

How the Chamber’s Brand is Evolving (Part II)

Last week, I outlined how the Chamber’s website and electronic newsletters have evolved. Read more here. This week, I’d like to continue with how some of our marketing and event collateral designs have changed – and also discuss how we’re utilizing social media to grow our brand even more.

Marketing Collateral
With the creation of the Chamber’s marketing brochure, I was given real creative freedom to further develop and enhance our brand. The brochure is a snapshot of what the Chamber does and what it has to offer its membership and the community – in essence, it is showing how being active with the organization can offer you and your company a “Greater Return on Investment. Greater Return on Involvement.”

The brochure quickly became my point of reference when it came time to think about redesigning many of our other marketing pieces – especially the things that are most often included in new and potential member information packets alongside it.

Event Collateral
After debating whether each of our signature events should have it’s own logo, it was decided that rather than putting two Chamber logos on all of our event collateral (in addition to sponsor logos), the Chamber logo would appear above or next to the event name, and then the theme (if applicable) would be a separate element in the design. This way, there would be no question as to whether the event was the Chamber’s. We began implementing this concept with the 2011 Small Business of the Year Awards and 5th Annual Women of Influence collateral.

Event Signage
We recently obtained several retractable banner signs – welcoming Chamber, Leadership Tampa Alumni and Emerge Tampa Bay guests to their respective events. The goal was to have something alongside our sponsorship signage – which is typically branded for each event, but not necessarily for the Chamber – that tells attendees they are in the right place (and to further brand the Chamber).

In addition, we have a small sign with our logo on it that we place on the podium at each event so that when the speaker is photographed, our logo is always present.

Social Media
For a while, our Facebook page was mostly about events and event photos. More recently, we have implemented landing pages and a banner for our “profile” picture, rather than just our logo. Our posts have also become more engaging as we try to get followers to comment, participate in discussions and repost things that we share. Facebook has also become a place to share ribbon-cutting photos that previously were shared in The Inside View printed newsletter.

Twitter and LinkedIn are also outlets for branding growth. Our tweets regularly talk about the happenings in the small business community in Tampa Bay and LinkedIn is becoming more and more active with members posting discussions and questions to one another daily.

In order to drive more people to our social media pages, we added links (and our logo!) to our email signatures. As we continue to connect those platforms with each other and this blog, we will become an unstoppable entity in the social media world!

Brianna Faulkner
Graphic Designer
Greater Tampa Chamber of Commerce

How the Chamber’s Brand is Evolving (Part I)

When I started working at the Chamber as the Graphic Designer three years ago, it seemed like the extent of the Chamber’s “brand” was slapping the logo onto whatever flyer or invitation I was creating. With some help from internal discussions and our Marketing and Communications committee, we have been steadily increasing, improving and changing the use of our brand. Hopefully it is becoming more recognizable!

Here are some things you may have noticed:
Website Redesign
Mid-summer 2010 was highlighted by the launch of the Chamber’s completely revamped website. The new design brought our website into the 21st century with an eye-catching, interesting layout.

One of the best features, in my opinion, is the rotating graphic banners on the homepage, where we share details about upcoming events, membership perks and initiatives we are supporting. These little snippets are not only cool to look at, they give the homepage a dynamic look and feel that was definitely lacking in the previous layout – plus, they are fun to create! Also, the information on the site was rearranged, consolidated wherever possible and rewritten, to freshen it up and make it easier to navigate.

Electronic Newsletter Redesign
With the changes on the website, it seemed only natural that we redesign our electronic communication as well. We surveyed members about how they liked to be communicated with and decided that two weekly emails would be better than the daily communication that had become the norm. And so, Events and eView were born and rehabbed, respectively. Both designs reflect the website and each other – and therefore enhance our brand recognition.

The Events newsletter is distributed on Tuesdays and contains a preview of the upcoming 30 days or so of Chamber events – along with featured events on the left-hand side each week.

eView is distributed on Thursdays and highlights Chamber news and on the first Thursday of each month, the newsletter also shares member news. With the phase out of our quarterly printed newsletter, The Inside View, in early 2011, we began including things like ribbon cuttings and event wrap-ups and photos as they were happening, making the publication a more timely venue to share things with our members.

If you are not currently receiving our electronic newsletters, click here to subscribe.

How the Chamber’s Brand is Evolving (Part II) will discuss some of the marketing and event collateral being used currently, as well as a brief outline of how we are using social media outlets to enhance our brand.

Stay tuned!

Brianna Faulkner
Graphic Designer
Greater Tampa Chamber of Commerce