Inside this Week’s Member Highlights
- Mayor Buckhorn, Tampa City Council – Invitation to Oath of Office
- Rays Up! Opening day is April 6
- NorthStar Bank Announces New SBA Division
- Board of Governors Approves Florida Poly Housing Plan
- Absolute Mobile Solutions Offers Free Website Testing to Get Companies Ready for Google’s Shift to Mobile-Friendly Websites
- Lakeland Middle School Student Creates Award-Winning Invention at Florida Poly’s 3D Printing Lab
- March 27: Tampa Bay Storm Business Professional Night
- March 27: Stageworks’ Teen Creatives Team takes on Bullying on at the Gasparilla Fringe Festival
- April 1: U.S. Rep. Kathy Castor Hosts “Consumer Protection & Fraud Prevention Workshop”
- April 7: Tides of Change: Florida Aquarium’s 20 Years of Growth
- April 10: Keep Tampa Bay Beautiful To Host Tropical Nights Annual Fundraiser
- April 23: Frameworks of Tampa Bay Annual Head & Heart Luncheon
New Hires & Promotions
- Elevate, Inc. Welcomes New Hires
- New Team Members at A Media Marketing
- Squire Patton Boggs Welcomes New Hire
- Tampa Law Firm Bush Ross, P.A. Shareholder Elected to Serve on Firm’s Board of Directors
- THF Congratulates Taylor Harmon on Passing CPA Exam
- Greenberg Traurig’s Michael G. Cooke Named to Law360 Environmental Editorial Advisory Board
- PeakBiety Branding + Advertising Celebrates 25 years of Adding Value to Brands
Mayor Buckhorn, Tampa City Council – Invitation to Oath of Office
Rays Up! Opening Day is April 6
The Tampa Bay Rays unveiled their 2015 advertising and marketing campaign last week, opting to build upon the “Rays Up” message introduced last year. View new “Tampa Bay Rays: We’re Getting Ready for October” (http://m.mlb.com/video/v48892683/a-message-from-longo-to-the-fans) message from Evan Longoria to all the Rays fans to get ready for the season!
NorthStar Bank Announces New SBA Division
NorthStar Bank is pleased to announce the appointment of Brenda Winter as Vice President, SBA Division Manager. Ms. Winter has over 25 years of experience in the commercial banking industry with a primary focus in SBA lending and comes to NorthStar Bank from HomeBanc where she was most recently Senior Credit Officer. In Brenda’s role at NorthStar Bank, she will be responsible for developing new SBA relationships as well as overseeing the SBA division of the Bank.
NorthStar Bank’s new SBA division is a significant and exciting addition to its existing team of lending experts. David Stone, President & CEO commented, “NorthStar Bank has been making SBA loans since our inception. Forming a SBA Division and having an experienced SBA banker to run it will allow NorthStar to further meet the needs of our clients and community.”
Along with the rollout of its SBA division, NorthStar Bank will be opening a new office in South Tampa at the corner of MacDill Ave and Azeele St. This will be NorthStar Bank’s third office and second in Tampa. Grand opening is anticipated in mid 2015.
NorthStar Bank, opened in 2007, is an independent community bank headquartered in Tampa, Florida with assets exceeding $200 million. NorthStar Bank provides the highest level of personal and commercial banking services by doing the unexpected to deliver unparalleled service quality and product value. It is the true alternative to mega-regional banks for anyone looking for cutting edge technology from a strong, stable community bank. NorthStar Bank is rated Five-Stars by BauerFinancial (www.bauerfinancial.com), the nation’s leading independent bank rating and research firm. For clients looking to Bank Up, NorthStar is the clear choice. Member FDIC.
Board of Governors Approves Florida Poly Housing Plan
The Board of Governors of the State University System of Florida has approved Florida Polytechnic University’s 2016 Housing Plan. The University will enter into a lease and operating agreement with Jacksonville-based Vestcor Communities, Inc. to build and operate a new 543-bed student housing facility on campus.
This will be Florida Poly’s second on-campus residence hall.
Located near the first residence hall, the new 131,000-square-foot, five-story dormitory will include amenities such as an outdoor pool and volleyball courts. Florida Poly expects the project will be completed in July 2016.
“We’re pleased to offer students another great on-campus option, designed to meet the demands of our growing University,” said Florida Poly President Dr. Randy K. Avent. “I’m grateful to the Board of Governors for their guidance and support during this process.”
Florida Poly’s first residence hall opened for students this fall. It is also owned and operated by Vestcor. Both the existing residence hall and the new facility are structured as public-private partnerships in which Vestcor bears all responsibility and risk associated with financing, designing, building, furnishing, operating and maintaining the facilities.
“All of our student housing options are designed with the modern student in mind,” said Dr. Steve Warner, Director of Student Affairs. “We want to make certain that our students are safe, comfortable and have the amenities they need to study, socialize and enjoy the University experience.”
Florida Poly’s existing residence hall will accommodate more than 400 students beginning fall 2015. The University is also exploring interim off-campus housing solutions to serve additional students until the new residence hall is complete.
Florida Poly officials anticipate that by 2016, the University will have more than 750 on-campus beds.
Absolute Mobile Solutions Offers Free Website Testing to Get Companies Ready for Google’s Shift to Mobile-Friendly Websites
Absolute Mobile Solutions, a Tampa digital marketing agency that specializes in responsive website design and mobile applications, announced today that they will test websites for free to help companies determine if their sites are mobile-friendly. This is in response to a recent announcement on Google’s webmaster blog that it will officially update its search algorithm to consider “mobile-friendliness” as a ranking factor in search results starting on April 21. The official announcement states, “this change will affect mobile searches in all languages worldwide and will have a significant impact on our search results.”
It is estimated that 90 percent of businesses do not have a responsive website or mobile site. Many of these businesses had no plan to invest in a new or modified website this fiscal quarter. However, the Google announcement certainly will lead to a heightened level of urgency.
Google’s algorithm changes may impact businesses without mobile-friendly websites in the following ways:
A drop in ranking
While a specific penalty has not been noted for non-mobile-friendly websites, through the algorithm change and the label change before it, it’s clear that Google’s focus is on improving mobile search. Mobile-friendly sites will surely benefit with a rise in rankings. If these sites are rising, non-mobile sites have to fall. And if you examine it logically, if your site goes from page one to three in favor of mobile-friendly sites, does it really matter if you are being penalized or only being reshuffled due to an algorithm change?
The creation of a mobile-only index
At SMX, Gary Illyes, Webmaster Trends Analyst at Google, told attendees that Google was already working on a mobile-only index, but he wasn’t certain when the project would be complete. When this happens, your company can either benefit from the increased visibility or find themselves left out of mobile search completely.
Obviously, the affect that the Google algorithm change can have on your site’s rankings is real and potentially detrimental to the public’s ability to find you. If you are uncertain whether your website is mobile-friendly or not, contact us. We can use our tools to see how your sites will be affected by Google’s algorithm change, free of charge.
About Absolute Mobile Solutions
Since 1999, Absolute Mobile Solutions has been providing high quality mobile applications, responsive websites, and mobile strategy to clients worldwide. Absolute understands that to succeed on mobile, businesses need a strategy that matches consumer demands on every digital platform. Absolute Mobile Solutions specializes in mobile strategy, design, and development alongside digital marketing efforts such as SEO and conversion analysis. We combine the technological and marketing expertise necessary for companies to drive engagement and achieve success.
Lakeland Middle School Student Creates Award-Winning Invention at Florida Poly’s 3D Printing Lab
Thirteen-year-old Christian Herman is proof that innovation can occur at any age. The Lakeland Christian School seventh grader has invented a pencil grip that helps children improve their handwriting skills – and he’s done it with a little help from the lab team at Florida Polytechnic University.
Constructed using one of Florida Poly’s Makerbot 3D printers, the pencil grip is made from flexible filament, is triangular-shaped, colorful and includes a light. When students press hard enough on the grip, it lights up. This extra pressure on the pencil and on the paper helps improve handwriting and legibility. The grip also trains students to hold their pencil correctly.
“Because of the light and the colors, kids have fun using the grip,” says Christian. “If these students can learn the proper writing form as kids while they’re developing handwriting skills, it will help them for life.”
The invention is already getting noticed. Christian’s pencil grip won first place in the engineering category at the Polk Regional Science and Engineering Fair in February. Next, he’ll compete in the 60th Annual State Science and Engineering Fair of Florida at the end of March.
And Christian’s aspirations don’t end with the state science fair. He has a provisional patent on the pencil grip and is now working toward the full patent. He’s even launched a Kickstarter campaign to fund it.
“I knew that I wanted to create a project using 3D printing technology. It’s something that really interests me,” says Christian. “I also knew that I wanted to help solve a problem that students were facing. I interviewed several teachers at my school to find out what their students were struggling with and how I could help.”
The answer teachers gave him: handwriting. They told him many children, especially those with special needs, were struggling with hand-eye coordination, making their writing hard to read.
Christian began to investigate the problem and developed several clay prototypes. The 3D printer at his school wasn’t quite right to complete his project, so Christian turned to Florida Poly.
“My mom and I did some research and learned Florida Poly has the biggest Makerbot 3D Printing Lab in the country,” says Christian. “The lab team was really welcoming and excited to help me perfect my product.”
Working alongside Florida Poly’s Chief Information Officer Tom Hull and Instructional Design Engineer Scott Johnson, Christian was able to use the school’s 3D printers to create a final pencil grip that he could begin testing with kindergarten students and teachers.
“It was a lot of fun having someone from the next generation of innovators on our campus, utilizing Florida Poly as the great community asset that it is,” says Tom Hull. “Christian is bright and driven. We simply provided him with the tools he needed and let him do his thing.”
“I’m really grateful to Tom and Scott at Florida Poly for their guidance and support,” says Christian. “My experience at the University really helped take my invention to the next level and has reaffirmed my interest in pursuing a STEM career one day.”
To learn more about Christian’s pencil grip and his journey to patent the product, visit his Kickstarter page at https://www.kickstarter.com/projects/lightuppencilgrip/light-up-pencil-grip?ref=category_location.
March 27: Tampa Bay Storm Business Professional Night
Join us for Business Professional Night on March 27th at Amalie Arena!
The pre-game networking event will be in Firestick Grill between 6 and 7:30pm.
Don’t forget your business cards on the night as we will have a drawing for various prizes including Derrick Brooks signed memorabilia!
In addition, Executive Vice President and General Counsel Jim Shimberg & Director of Player Personnel Dave Wilson will speak before the Storm Home Opener on March 27.
Ticket range is between $30 – $50.
- $30 includes pre-game networking & Promenade Sideline ticket.
- $45 includes pre-game networking & Chase Bank Club ticket.
- $50 includes pre-game networking & Hooter’s Owls Nest ticket.
For information, please call Oisin Crean @ (813) 301 6506 or email email@example.com
March 27: Stageworks’ Teen Creatives Team takes on Bullying on at the Gasparilla Fringe Festival
The students who attended Stageworks Theatre’s Teen Acting Intensive during spring break will be performing at the Gasp! or Gasparilla Fringe Festival that takes place on Friday, March 27 from 6-10 p.m. at the Tampa Museum of Art.
Our Teen Creative Team will perform short plays that take on bullying from a variety of perspectives at 6:30 p.m.
The Gasparilla Fringe Festival is a multi-disciplinary celebration of performing arts, featuring theatre, music, dance, visual art and more, sponsored by Creative Loafing and the Tampa Museum of Art.
Details on Gasp!. . . http://cltampa.com/tampa/Gasp2015/Page#.VQxBiGZnKKk
Students involved are: Analisa Benitez, Christina Carter, Jacob Dankerl, Marcel Hartley, Melisa Hester, Summer Hoop, Sierra Lucas, Adam Mirajkar, Kyle Mogg and Ursula Trasorras, who attend Blake High School and Orange Grove Middle School.
They’ll be performing original plays about bullying written by the students, plus selections from The Bully Plays, a powerful collection of ten-minute plays commissioned by established playwrights. The plays tackle not just the pain of being bullied and people who are bullies – but the bystanders that let those situations happen.
- Not Today Satan by Marcel Hartley
- * Bystander Blues by Trish Lindberg
- * The Conundrum by Brett Neveu
- * We’re Your Friends by Werner Treischmann
- Behind Closed Doors by Summer Hoop
- Turning Tables by Christina Carter
* Published in The Bully Plays, by Dramatic Publishing.
Stageworks will be offering more programs for teenagers this summer. Contact 813-374-2416 or firstname.lastname@example.org for information.
April 1: U.S. Rep. Kathy Castor Hosts “Consumer Protection & Fraud Prevention Workshop”
April 7: Tides of Change: Florida Aquarium’s 20 Years of Growth
Twenty years ago, the Florida Aquarium first opened its doors in Downtown Tampa’s Channel District. Since that time, the Aquarium has welcomed over 13 million visitors, educated 1.3 million students, and has rescued and released 120 turtles.
Join us as Thom Stork discusses:
- Florida Aquarium’s beginnings
- How Tampa Downtown Partnership was instrumental in bringing it to its current location
- The Aquarium’s catalytic role in the Channel District’s economic growth
- The Aquarium’s accomplishments and plans for the future
- The Aquarium’s six months of celebrations featuring exciting events and programs
Tuesday, April 7, 2015
The Florida Aquarium – The Vinik Channelside Room
701 Channelside Drive
CLICK HERE TO REGISTER (Use the PayPal option to pay by credit card)
Networking & Registration – 7:30 a.m.
Program & Continental Breakfast – 8:00-9:00 a.m.
Tampa Downtown Partnership Member – $20 / Non-Member – $25 / Corporate Table (8) – $160
April 10: Keep Tampa Bay Beautiful To Host Tropical Nights Annual Fundraiser
Keep Tampa Bay Beautiful announces that its 24th annual Tropical Nights fundraising event will take place on April 10, 2015, from 7 to 11pm at the TPepin Hospitality Centre, 4121 N. 50th Street, Tampa, 33610.
Tropical Nights is a fun-filled evening of social events and live music featuring over 200 one-of-a-kind items up for bid in the “You Must See It To Believe It” silent auction. Guests also will enjoy sampling foods from 10 Tampa Bay area restaurants while enjoying live music in a casual atmosphere.
The event provides a large percentage of funds for Keep Tampa Bay Beautiful to continue fulfilling its mission. One hundred percent of the proceeds are used directly in our community and help to make a cleaner, greener and more livable place for visitors and residents of Tampa Bay.
Tickets are $100. For more information or to register, call 813.221.8733 or visit www.keeptampabaybeautiful.org.
April 23: Frameworks of Tampa Bay Annual Head & Heart Luncheon
Join Us for the Annual Head & Heart Luncheon
Shane J. Lopez, Ph.D., is the world’s leading researcher on hope. His mission is to help people of all ages exercise some control over what their future can become and teach them how to aim for the future they want in school, work, and life. He is also one of the most vocal advocates of psychological reform of America’s education system. He helps schools function less like impersonal factories and more like dynamic human development centers that help students achieve the meaningful futures they say they really want – including a good job and a happy family.
Head and Heart Award:
The Head and Heart Awards honor individuals and/or organizations that recognize the importance of social and emotional learning (SEL) to life, academic and organizational success. In addition, they are committed to the promotion, advancement and modeling of the SEL framework which includes high self-awareness, social-awareness, emotion management, empathy for others, responsible and ethical decision-making, strong communication and conflict resolution capabilities, and civic engagement to help others in our global and local communities.
When: April 23, 2015
Where: A La Carte Event Pavilion | 4050 Dana Shores Drive, Tampa, FL 33634
Check-in: 11:15AM – 12:00PM
Luncheon: 12:00PM – 1:00PM
Book signing: Immediately following
The Triad Foundation is generously providing a $50,000 2 for 1 match. That means, for every dollar donated, they will donate $2, up to $50,000!
Included in your registration will be the chance to take the StrengthsFinder assessment and find out your top 5 strengths! Details will be emailed to you upon registration.
Table sponsorship questions:
Please contact Amanda at email@example.com or 813-574-6924
Annual Student Photography Contest:
We will be displaying the winning images at this event and you have a chance to be apart of it! Between March 8th and March 21st, view the entries and vote for your favorite image by visiting our contest site.
New Hires & Promotions
Elevate, Inc. Welcomes New Hires
Elevate, Inc. is pleased to welcome new public relations assistants: Arjun Patel, Fernanda De Castro and Maddie Peek.
Arjun Patel, a PR & Communications Assistant for Elevate, Inc., is one of the new members of #TeamElevate. He is an ambitious young professional who is in school studying Business Administration at Keiser University. Arjun moved to Tampa from Naples, FL back in July 2014 and has since been heavily involved in the Tampa community. Arjun also happens to be heavily involved with his school, recently joining the Student Government Association. Before moving to Tampa, Arjun was President of the Phi Theta Kappa – Beta Tau Tau Chapter National Honor Society. Arjun is a highly motivated individual who wants to help others succeed. He comes to #TeamElevate with experience in helping others as he was a Financial Representative Intern for Northwestern Mutual Financial Network. Please follow Arjun on Twitter @ArjunAtElevate.
Fernanda De Castro, a PR and Communications Assistant for Elevate, Inc., is an optimistic individual who is passionate in anything she sets her mind to. She loves acquiring new knowledge and is an ambitious team player. Fernanda is an open-minded individual who uses a variety of strategies to increase new abilities. Originally from Brasilia, Brazil, Fernanda grew up just a few miles south of Tampa in Sarasota, Florida. Fernanda is currently a Communications major at the University of Tampa projecting to graduate in the fall of 2015. She is a current member of Sigma Alpha Pi Fraternity where she enjoys keeping up with the business community and how to become a positive leader. She previously filled an internship with Spectrum Productions/Mindclay Creative where she experienced working with National Geographical Wild, Busch Gardens, Bindi Irwin Web Series, and Disney World. Fernanda keeps busy by engaging herself in extracurricular activities such as intramural sports and women’s indoor soccer club, where she partook as a respective board member for two years. In her spare time she likes to read books, create videos, and write articles on her blog. Fernanda is a highly motivated individual who provides an efficient and productive work environment for her teammates. She thrives to find her inner creativeness, and looks forward in growing with #TeamElevate! Follow Fernanda today on Twitter @FernAtElevate.
Maddie Peek is a new Public Relations & Communications Assistant at Elevate, Inc. She will be involved with creative social media content building, client strategy/ shadowing opportunities, and networking in Tampa Bay.
New Team Members at A Media Marketing
A Media Marketing is pleased to welcome Amanda Jasso and Alyssa Mammano to the team!
Amanda Jasso, Data Ninja
Amanda is a strategic business analyst with over five years of experience in many diverse industries, from manufacturing to structural steel. She facilitates order processes using various research methods, and enables A Media Marketing to continue to provide competitive pricing utilizing strategic planning and reporting.
Alyssa Mammano, Content Ninja
Alyssa has a Bachelor’s Degree in Journalism and experience in a wide array of writing genres under her belt. She has since continued developing her writing style, expanding her portfolio to include web content, product descriptions, video scripts, newsletters, articles, blog posts and social media marketing.
Squire Patton Boggs Welcomes New Hire
Squire Patton Boggs (US) LLP welcomes Bryan Sims to the team!
Bryan has over 20 years of experience advising and working in the technology industry. His practice focuses on advising software and other technology companies on mergers and acquisitions, intellectual property and other commercial transactions. Bryan also has significant experience prosecuting, protecting and managing large corporate intellectual property portfolios.
He received a B.A. from Howard University and a J.D. from The Ohio State University College of Law. Earlier in Bryan’s career, he served as Associate General Counsel and Vice President of Corporate Development and Business Affairs at open source software provider Red Hat, Inc.
Bryan joins our Global Corporate Practice as Of Counsel in the Tampa office.
Tampa Law Firm Bush Ross, P.A. Shareholder Elected to Serve on Firm’s Board of Directors
Mr. Jenkins has been with the Firm since 2001. His practice focuses primarily on commercial finance, secured lending, mergers and acquisitions, and general corporate law. Mr. Jenkins also represents creditors and trustees in Chapter 11 reorganizations and Chapter 7 liquidations.
Mr. Jenkins is a member of the Board of Governors for the Florida Bar’s Young Lawyers Division and also sits on the Board of Directors for Big Brothers, Big Sisters of Tampa Bay.
About Bush Ross
Established in 1981, Bush Ross is one of the preeminent law firms in Florida dedicated to the representation of businesses and professionals. Its attorneys practice statewide in the fields of aviation, bankruptcy and creditors’ rights, business, tax, corporate finance, commercial and casualty litigation, civil trials and appeals, professional malpractice, sports and recreation, health care, real property and lending, estate planning and community association representation. For more information about Bush Ross, visit the firm’s website at www.bushross.com.
THF Congratulates Taylor Harmon on Passing CPA Exam
Thomas Howell Ferguson P.A., a professional accounting, assurance, and tax services firm headquartered in Tallahassee, congratulates Taylor Harmon on passing the Certified Public Accounting exam. According to the American Institute of Certified Public Accountants (AICPA), Taylor has now satisfied all of the requirements to become a fully licensed Certified Public Accountant (CPA) in the state of Florida.
Taylor joined the Thomas Howell Ferguson team in 2014 after graduating from Florida State University, with bachelor’s degrees in accounting and finance. He has experience in both tax preparation and audit procedures, and has worked with a variety of clients including governments, corporations, partnerships, not-for-profits, individuals, and construction companies.
Jeff Barbacci, shareholder and Director of Assurance Services, states, “Taylor’s technical skills and versatility make him a valuable resource to our firm. With the CPA exam behind him, we are excited to see how he continues to develop and apply these skills within the profession and within the community.”
Thomas Howell Ferguson P.A. is a full-service certified public accounting firm founded in 1993. The firm employs approximately 75 CPA and non-CPA professionals in order to serve businesses and individuals from its locations in Tallahassee and Tampa. For more information, please call 850-668-8100 or visit www. thf-cpa.com.
Greenberg Traurig’s Michael G. Cooke Named to Law360 Environmental Editorial Advisory Board
Michael G. Cooke, a Tampa attorney in the Environmental Practice of international law firm Greenberg Traurig, P.A., has been selected as a member of Law360’s 2015 Environmental Editorial Advisory Board.
Cooke is one of 16 environmental lawyers across the country named to the 2015 board. The editorial advisory board was established as a platform for practitioners in the field to provide feedback on Law360’s coverage and offer insights to help shape future coverage.
“It is a privilege to be a part of this board. I look forward to this opportunity to advance the understanding and awareness of important topics in environmental law,” Cooke said.
At Greenberg Traurig, Cooke concentrates his practice in administrative law, including environmental, utility and land use law. He represents industrial, agricultural, banking, government, and developer clients on matters involving clean air, climate change, electric generating facilities, renewable energy, telecommunications, utility plant and transmission line siting, water and wastewater issues.
About Greenberg Traurig -Tampa
Greenberg Traurig’s Tampa office represents clients in a broad array of civil and criminal litigation, trial, and appellate practice in state and federal courts—including complex and high-stakes trials—both in Florida and around the country. We also regularly represent clients in labor & employment, real estate, environmental, land development, corporate, bankruptcy & creditors’ rights, public finance, tax, and other business planning and transactions. We work closely with our Orlando office to offer clients full-service representation in the region, with our six other Florida offices to provide seamless state-wide representation, and with dozens of Greenberg Traurig offices in the United States and abroad to provide clients with both local expertise and global reach. Nine Greenberg Traurig Tampa practices are listed as top-tier by U.S. News–Best Law Firms. And, members of our team are recognized in Chambers and Partners USA Guide, The International Who’s Who of Business Lawyers, The Legal 500 United States, Florida Super Lawyers, Florida Trend magazine’s Florida Legal Elite, and Best Lawyers in America.
About Greenberg Traurig, LLP
Greenberg Traurig, LLP is an international, multi-practice law firm with approximately 1800 attorneys serving clients from 37 offices in the United States, Latin America, Europe, Asia, and the Middle East. The firm is among the “Power Elite” in the 2014 BTI Client Relationship Scorecard report, which assesses the nature and strength of law firms’ client relationships. For additional information, please visit www.gtlaw.com.
PeakBiety Branding + Advertising Celebrates 25 years of Adding Value to Brands
PeakBiety branding + advertising announces the celebration of a major milestone. The month of March marks the agency’s 25th year in business. In a volatile industry where some agencies barely outlast the ad campaigns they create, PeakBiety’s longevity can be viewed as a significant achievement.
“We are proud of the body of work we have produced for many terrific clients over the years,” says Glen Peak, president, one of the agency’s founders. “We are especially proud of how the agency has evolved from a traditional advertising agency to embrace digital capabilities for today’s more complex communications world.”
PeakBiety opened its doors in 1990 with a lot enthusiasm and zero clients. Originally known as Peak, Barr, Petralia, Biety (PB2), the name was later shortened to PeakBiety after the departure of two of the original partners. Since its inception, PeakBiety has been one of the few Tampa– or Florida-based agencies to hold membership in the American Association of Advertising Agencies (4A’s). In 1999, the Greater Tampa Chamber of Commerce recognized the agency as Small Business of the Year.
Peak still actively manages agency accounts and functions as its brand strategist. He credits the agency’s core philosophy of balancing marketing savvy with creative flair as instrumental in its long-term success. “We’re not strictly a design-only or digital-only shop. We work to understand a client’s business and its audience so that we can create communication and media plans that influence results.”
In addition to Peak, the agency boasts a deeply experienced core team consisting of Amy Phillips, creative director, and Donette Arcos, media director. Both have been with the agency for more than a decade.
Throughout its history, PeakBiety has served large national brands such as Nokia, as well as a host of regional and local companies. Its experience spans many business sectors including utilities, healthcare, professional services, consumer products, manufacturing, technology and financial services.
In addition, the agency has long given its time and talent to support nonprofit causes. Over the years, it has developed branding/advertising for the American Cancer Society, Eckerd, Heartbeat International, Pasco-Pinellas Heart Gallery, Prevent Blindness-FL, Gasparilla Festival of the Arts, the Hillsborough County Crisis Center, the Children’s Home and the Greater TampaChamber of Commerce.
About PeakBiety branding + advertising
Since 1990, PeakBiety branding + advertising has serviced local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.” PeakBiety is one of the few advertising agencies in the Tampa Bay Area to meet strict requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, visit www.peakbiety.com.