Inside this Week’s Member Highlights
- Schifino Lee Creates Unconventional Advertising Campaign for Sweetwater Organic Farms, Launches National Marketing Campaign for Thirsty Duck
- Johns Hopkins All Children’s Heart Institute Patient Makes History as Smallest Child in Florida Implanted with Unique Cardiac Monitor
- The Omnia Group, Inc.Celebrates 30th Anniversary
- Smolker Bartlett Names Sheppard Managing Shareholder, Announces Name Change
- Chamber Member Companies Now Hiring
- Port Tampa Bay Signs Lease with Gulf Coast Bulk Equipment to Handle Sulphur Product
- March 11: Action Coach Hosts FREE Business Seminar: “6 Steps to a Better Business”
- March 12: Neil Simon’s The Last of the Red Hot Lovers opens at Stageworks
New Hires & Promotions
- Kobie Marketing Named Winner in Second Annual Bright House Networks Regional Business Awards in Tampa
- Hill Ward Henderson Founding Shareholder Receives 2015 Outstanding Service Award
- Thomas Howell Ferguson P.A. CPAs Congratulates Jeannie Lim for Earning the Certified Pension Consultant Designation and Julian Dozier on Earning the Accredited In Business Valuation Credential
- Schifino Lee Wins Thirteen 2015 American Advertising Federation Tampa Bay Awards Including Two ‘Best of the Bay’ Awards
Schifino Lee Creates Unconventional Advertising Campaign for Sweetwater Organic Farms, Launches National Marketing Campaign for Thirsty Duck
Schifino Lee Advertising + Branding recently created a series of unique print ads for Sweetwater Organic Farms, a nonprofit community-supported urban organic farm and environmental education center in Tampa, Florida. The print ads were awarded Platinum winners at the 2014 MarCom Awards, a national creative competition sponsored by the Association of Marketing & Communications Professionals.
The three iterations of the ads featured handwritten lines of copy which come together to form the shapes of a carrot, tomato, and eggplant. The copy touts the virtues of buying local organic vegetables, stating that while you may be able to buy organic veggies in the grocery store, they are often shipped in from other countries, bruising and decomposing along the way.
The concept behind the ads was that not everyone knows that all organic is not created equal. By educating the consumer on the difference between “grocery store organic” and “local organic”, one would be more likely to get their vegetables from Sweetwater, Tampa’s premier local organic farm.
“The neat thing about the ads is that they don’t look like ads,” said Pat Floyd, the art director at Schifino Lee responsible for designing and drawing them. “I sat down and drew them all in one go to make sure they truly felt hand-drawn, as well as adding consistency to the style.”
The aim of the campaign was to increase the membership in the farm’s community-supported agriculture program. Members pay a seasonal fee and then have access to a share of the farm’s weekly crop. The farm also has a Sunday farmer’s market, a summer camps for kids, and a schedule of ongoing events.
Thirsty Duck is a disruptive technology that goes against the convention that only large ponds are the time-tested solution in stormwater management. Thirsty Duck’s innovation allows for a constant discharge rate regardless of water surface elevation, delivering a “cruise control” function as well as the reduction of detention pond size by up to 50%.
Thirsty Duck engaged Schifino Lee in 2014 to build an integrated marketing campaign to establish credibility and educate its target audience on its nontraditional innovation. Schifino Lee identified that the industry was unaware of Thirsty Duck’s products and how they could benefit from them.
“You Don’t Know Duck,” an in-your-face campaign, was developed to get the attention of the target audience in an impactful and humorous way. The marketing campaign focuses on the benefits of Thirsty Duck’s product such as an ability to reduce stormwater pond size by up to 50%, optimizing water flow rates, and pollution control.
The campaign features a bold headline treatment and prominently displays Thirsty Duck’s TD product line. Advertising was also customized for each target audience to focus on key points that were important to them, such as being permittable and its economic benefits. The campaign was executed through strategic branding, web videos, eblasts, banner ads, brochures, print ads, a website (www.thirsty-duck.com), and microsite (www.youdontknowduck.com).
“We are so thrilled to have the opportunity to create a national campaign for such a well-respected manufacturing company. The new marketing campaign allows Thirsty Duck to reach out and educate national leaders and its audiences about controlled stormwater management and its benefits,” said Dan Stevenson, Executive Creative Director at Schifino Lee.
In 2015, Schifino Lee aims to refine the campaign to educate customers by providing them with a deeper knowledge of Thirsty Duck and to encourage consideration and trial of its stormwater management solutions.
Johns Hopkins All Children’s Heart Institute Patient Makes History as Smallest Child in Florida Implanted with Unique Cardiac Monitor
All Children’s Hospital Johns Hopkins Medicine successfully implanted a unique and cutting-edge cardiac monitor into one of its young patients for the first time. A pediatric cardiologist at the Johns Hopkins All Children’s Heart Institute implanted a two-year-old girl with the LINQTM Insertable Cardiac Monitor (ICM) from Medtronic – the smallest child in the state of Florida implanted with this device.
The monitor, roughly the size of a triple-A battery, gives doctors valuable information about potential abnormal heart rhythms and only requires a small incision. A cellular home transmitter helps the monitor send data to the cardiac team at All Children’s Hospital to determine the best course of treatment for patients.
“This is just one more tool to help us, especially when it’s not clear what the right course of action is,” said Jamie Decker, M.D., the pediatric cardiologist at the Johns Hopkins All Children’s Heart Institute who implanted the device. “This allows us to do things in a ‘stealth-like’ fashion so we’re not doing invasive surgeries that may not be necessary, and we hope to take advantage of this remote technology more in children because it is a much less invasive procedure and allows us to monitor patients from their home.”
Thanks to the device, the team at the Johns Hopkins All Children’s Heart Institute was able to review weeks of data until they could verify that the girl, now three years old, suffered from a genetic condition that put her at high risk of having dangerous heart rhythms. The cardiac team determined surgery was necessary to implant a pacemaker internal cardioverter-defibrillator, which not only detects dangerous rhythms, but corrects them.
The Omnia Group, Inc.Celebrates 30th Anniversary
The Omnia Group, Inc., a behavioral assessment and consulting firm in Tampa, is celebrating its 30th anniversary on March 5th. Omnia offers employee behavioral and cognitive assessments as well as professional development training at www.Xceliq.com. For more information, please visit: www.omniagroup.com
Smolker Bartlett Names Sheppard Managing Shareholder, Announces Name Change
The Directors of the Tampa-based firm of Smolker, Bartlett, Loeb, Hinds & Sheppard, P.A. proudly announces the appointment of Shannon M. Sheppard, as Managing Shareholder.
Ms. Sheppard has concentrated her practice on commercial real estate since 2004. She joined Smolker Bartlett in 2011. She currently chairs the firm’s Commercial Real Estate Practice Group and focuses her practice on complex real estate transactions. She and the firm represent developers, borrowers and lenders in matters involving retail and industrial properties, single-family subdivisions and multi-family developments throughout the State of Florida.
Ms. Sheppard will oversee all aspects of firm management including strategic and long-range planning, business development and client relations.
The Tampa-based law firm of Smolker Bartlett has changed its name from Smolker, Bartlett, Schlosser, Loeb & Hinds, P.A. to Smolker, Bartlett, Loeb, Hinds & Sheppard, P.A. The firm also announces the relocation of its offices to:
100 N. Tampa Street, Ste. 2050
Tampa, FL 33602
The firm, which recently announced the addition of two attorneys to fill key roles, specializes in commercial real estate and commercial litigation.
Visit Smolker Bartlett at: www.smolkerbartlett.com.
Chamber Member Companies Now Hiring
Visit Tampa Bay: Sales and Promotions Coordinator
Currently, we are looking for a detail oriented, customer centric professional to join our team as a Sales and Promotions Coordinator. This person will be responsible for assisting a small team of National Sales Managers while supporting the mission, vision and values of Visit Tampa Bay. Click to view job description.
The Omnia Group, Inc.: Support Specialist/Receptionist
We are looking for a well-spoken, detail oriented, fast learning, multi-tasker who is self-motivated, team focused and not afraid to pitch in anywhere that help is needed. This position coordinates operations of the front desk including incoming and outgoing production work (all online) and provides administrative support to sales and operations.
Your day will consist of answering the phone, welcoming visitors, data entry, helping clients, sending emails, scanning, faxing, cleaning and some other basic administrative duties. You’ll help our sales team by preparing meeting folders and supporting materials for upcoming presentations, adding contacts into our customer data base, and performing internet research. You’ll create welcome packages and send to our new clients in a timely fashion. Click here to view job description.
The Omnia Group, Inc.: Marketing/Sales Administrative Assistant
A diverse position, proactively handling all administrative functions, programs and activities of SVP of Sales and Marketing Specialist. Submit resume for consideration.
Our company is a small – medium sized behavioral assessment and consulting firm in Hyde Park. We are celebrating 30 years in business and looking for an energetic, business savvy administrative professional to join our team. Benefits package includes generous vacation time, paid holidays, 401K, dental and health. Click here to view job description.
DTZ: Graphic Designer
DTZ is a global leader in commercial real estate services providing occupiers, tenants and investors around the world with a full spectrum of property solutions. Our core capabilities include agency leasing, tenant representation, corporate and global occupier services, property management, facilities management, facilities services, capital markets, investment and asset management, valuation, building consultancy, research, consulting, and project and development management. Click here for job description
Englander Fischer LLP Seeking Rainmaker/Complementary Law Group
Englander Fischer is expanding. We seek rainmakers and Law Groups in disciplines that complement our existing firm strengths and add value to our core creed of providing big firm expertise with boutique client service. We are a collegial practice that engages in Courageous Professionalism, continuing to build on a 25 year reputation of excellence in the Tampa Bay commercial arena.
Offering a robust platform to expand existing practice areas with seasoned and stunning AV colleagues, ideal candidates will possess experience and a solid and portable book of business.
Complementing practice areas include Construction, Government, Health Care, Labor and Employment, Professional Malpractice, Real Estate & Finance, Securities or Tax.
Confidential Inquiries should be directed to Evelyn Delgado COO @ firstname.lastname@example.org or 727-898-7210.
Port Tampa Bay Signs Lease with Gulf Coast Bulk Equipment to Handle Sulphur Product
Port Tampa Bay today signed a six-year lease with Gulf Coast Bulk Equipment, Inc. (GCBE), to handle prilled sulphur imports on a five-acre parcel of land at the Port Redwing, in southern Hillsborough County (site location illustrated below).
Headquartered in Palmetto, Fla., Gulf Coast Bulk Equipment has been doing business in Tampa for the past 20 years and has expanded its operations into the Northeast, South Atlantic and the Gulf of Mexico. GCBE is a stevedore and terminal operator that also owns and leases equipment to shipping companies, as well as other stevedores and terminal operators, and has a current customer base that presently handles fertilizers, salt, aggregates, limestone, sugar and other miscellaneous bulk cargos.
“We at Gulf Coast Bulk Equipment are enthusiastic about kicking off our activity at Port Redwing and to grow our relationship with Port Tampa Bay. Our site is the perfect location to handle unique products such as prilled sulphur and will enable us to best serve our customers,” Richard Tager, president of Gulf Coast Bulk Equipment, Inc., said.
In recent years, Port Redwing has been developed to accommodate for bulk and break bulk cargo activity, with new berths, paved roadways, fencing and lighting. The area is a prime site for the future development of maritime-industrial and manufacturing activities. Port Tampa Bay continues to market its available land resources for viable, sustainable economic development.
“We are very excited to expand maritime cargo activity at Port Redwing, and this new partnership with Gulf Coast Bulk Equipment sends the message that Port Tampa Bay has the available land, transportation connectivity and capacity for diversification that our customers desire,” Paul Anderson, Port Tampa Bay president and CEO, said. “We look forward to working with Gulf Coast Bulk Equipment for many years to come.”
March 11: Action Coach Hosts FREE Business Seminar: “6 Steps to a Better Business”
ActionCOACH invites you to a free business seminar on Wednesday, March 11, 2015 at the Centre Club, 123 S. Westshore Blvd. 8th Floor. Guests are invited to arrive at 11:30 am for networking with the session commencing promptly at 11:45 am; Wrap up at 1:30 pm. Lunch provided. Spaces are limited so please register below NOW!
March 12: Neil Simon’s The Last of the Red Hot Lovers opens at Stageworks
Neil Simon’s classic comedy, The Last of the Red Hot Lovers, comes to Stageworks Theatre March 12-29.
One of the last traditional three-act theatre pieces Simon wrote, the play will be performed as written – with one act for each of the three strong-willed women a middle-aged man tries (unsuccessfully) to seduce, as he tries to spice up his very responsible life.
Greg Thompson plays Barney Cashman, owner of a fish restaurant and married family man, who’s been thinking a little too much about mortality. He tries three times to sneak into his mother’s New York apartment for assignations with three different women, with increasing panic that his very normal life is going to continue as is.
Natalie Symons plays a cynical married woman who’s been coming to his restaurant, with a wicked sense of humor. Erin Foster is a too-young hippie actress who won’t hold still long enough to be seduced. And Susan Haldeman plays a friend of Barney’s wife’s, suffering from depression and Barney’s last hope for a fling.
The play premiered on Broadway in 1969. Director Georgia Mallory Guy is a vibrant young woman who finds the script a thrilling challenge for today. “It’s written by a genius and I love the challenge of taking on his words and, with the insight of my actors, crafting moments that bring the story to life. It’s one of those great scripts where the comedy lies in the absurdness of the situation, and yet the situation could actually happen to us.
“Last of the Red Hot Lovers takes on themes such as Desires, the Fear Of Missing Out – and Morality. The word ‘Decent’ finally makes its way into Act III and the truest question of the play is: Can a person’s desires negate their decency? Or should a decent human be allowed their desires, their fears and their needs? It’s not an easy question and I truly believe every audience member would have a different answer, and that’s why this script still holds such merit and why it still has a place in American Theatre today.”
Greg Thompson performs all over Tampa Bay, and recently finished Tampa Rep’s acclaimed production of Bethany. Natalie Symons is known for her work at freeFall and American Stage. Her original play, The Buffalo Kings, just finished a sold-out run at freeFall Theatre. It’s Erin Foster‘s debut at Stageworks, but she’s been performing in plays and short films since she was very young, and recently finished a Job-Side production at Jobsite Theatre. Susan Haldeman is known for her work all around Florida. Her current exciting news is that she’s the new company manager at freeFall Theatre.
The New York Times review of the original production found The Last of the Red Hot Lovers a turning point in Neil Simon’s writing: “There is the dimension of humanity to its humor so that you can love it as well as laugh at it.”
Director Georgia Mallory Guy believes the three-act structure, a feat many theatres don’t attempt these days, honors Simon’s script and allows this complex story to flow as it should, with each woman given the spotlight. It is “fantastic storytelling. The script creates a lovely evening of theatre.”
“It’s a situation we don’t like to talk about – adultery, cheating – but it’s something we’ve all encountered or perhaps felt the temptation. So it causes us to think while we are laughing; it’s the genius of comedy.”
The Last of the Red Hot Lovers
1120 E Kennedy Blvd
Tampa FL 33602
Tickets available at www.stageworkstheatre.org or 813-374-2416.
Tickets $30. Discounts available for Seniors, Students and Theatre Artists.
Preview night: March 12, $15
Opening night with reception: March 13, $40
New Hires & Promotions
Creative Contractors Announces Leadership Promotions
Creative Contractors, Inc., a Clearwater, FL based construction manager, announces that Joshua Bomstein will assume the title of President on March 1, 2015. Joshua joined the Creative team 10 years ago, and heads up the Business Development efforts for the Company. Joshua holds a B.A. from Emory University. He succeeds his father, Alan Bomstein, who founded the construction firm 40 years ago. Alan will continue as CEO of the Company.
Additionally, Mr. Bomstein announces that Alan Holderith, a 26-year veteran and Senior Vice President with Creative will become the Chief Operating Officer (COO.) Alan is responsible for all administrative, financial, and legal functions at the company, and will continue to do so in his new role. Alan has a B.S. in Building Construction and an M.B.A. degree from the University of Florida.
Also, Jerry Siminski, a 22-year veteran and Senior Vice President with the company was promoted to Chief Construction Officer (CCO.) Jerry functions as the executive overseeing all construction and estimating activities. Jerry holds a B.S. in Building Construction from Purdue University.
Brett Johnston, a VP and Senior Project Manager, will assume the title Vice President – Healthcare. He will be the senior executive for all healthcare construction. Brett is a 12-year veteran with Creative. Joe Primiani, a VP and Senior Project Manager, will assume the title Vice President – Education. He will be the senior executive for all education construction. Joe is a 14 year veteran with Creative.
Creative Contractors (www.creativecontractors.com) is a construction manager and general contractor headquartered in Clearwater, FL. The company builds throughout West Central Florida and is celebrating its 40th year in business. Notable clients include Ruth Eckerd Hall, Saint Leo University, University of South Florida, Lakeland Regional Medical Center, Pinellas, Pasco and Manatee School Boards; the City of Largo, and numerous public agencies. For more information, contact Billie Timonere at email@example.com or 727-461-5522.
Kobie Marketing Named Winner in Second Annual Bright House Networks Regional Business Awards in Tampa
Kobie Marketing announced today that it was named a first place winner in Bright House Networks second annual Regional Business Awards in Tampa. Kobie was recognized in the large business category for their products, services, and thought leadership. Winning businesses were honored at a special celebration on February 5, 2015 at the Tampa Convention Center, which featured State of Florida Chief Financial Officer Jeff Atwater and NFL Hall of Famer Derrick Brooks as special guest speakers.
Kobie is a leading loyalty marketing service provider and industry pioneer serving major brands across retail, banking, travel, hospitality, telecommunications, restaurant, and CPG industries.
“The entire Kobie team is thrilled to be recognized by Bright House Networks for this distinct honor. Customer loyalty programs require complex strategies, technology and management to run smoothly, but many companies lack the expertise or in-house resources to develop and manage loyalty programs on their own. That’s where a company like Kobie Marketing comes in,” said Jennifer James, Director of Marketing, Kobie Marketing. “We develop loyalty programs that help our clients grow and retain their customer base, gain insights about customer preferences, influence customer behaviors, and offer seamless customer experiences.”
Kobie’s service and product offerings include loyalty strategy and program design, a proprietary technology platform called Alchemy®, and day-to-day program management. From program design to analytics, communications planning, and brand experience, Kobie helps brands retain customers, drive profits, and create stronger engagement between customers and their brand.
Bright House Networks teamed up with Chambers of Commerce in Hillsborough, Pinellas, Polk, Pasco, Hernando, Citrus, Manatee and Sarasota counties to host the second annual event that connected local businesses in a celebration of best-in-class. Bright House Networks awarded prizes totaling over $1,000,000, including commercial TV production, air time, customer newsletter, and cash.
The first annual Bright House Networks Regional Business Awards in Central Florida will take place on March 19 at the Church Street Station Ballroom in Orlando. For more information and to purchase tickets/tables, visit www.brighthouse.com/RBA.
Hill Ward Henderson Founding Shareholder Receives 2015 Outstanding Service Award
Benjamin H. Hill, III recently received the Fellows of the American Bar Foundation’s 2015 Outstanding Service Award. The award was given at the 59th Annual Fellows Awards Reception and Banquet in Houston on February 7, 2015 in conjunction with the American Bar Association’s Mid-Year Meeting. The Outstanding Service Award recognizes an attorney that has consistently adhered to the highest principals and traditions of the legal profession and to the service of the public in their professional career.
Mr. Hill is a founding Shareholder of Hill Ward Henderson. As a member of the Litigation Group, his practice is primarily focused in the areas of complex litigation, including professional liability, products liability, and general commercial matters. He is Board Certified as a Civil Trial Lawyer by The Florida Bar and certified as a Civil Trial Advocate by The National Board of Trial Advocacy. As a trial lawyer he has served as counsel to the Governor of Florida, has represented the Florida Senate, and has represented the Florida House of Representatives.
His professional activities include service as President of the Hillsborough County Bar Association, President of the Young Lawyers Section of the Florida Bar, and President of The Florida Bar. He served on the committee which established one of the nation’s first board certification programs. He was a founder of the Florida Bar Ethics School which offers ethics courses to lawyers in lieu of punishment for minor ethical violations. He served on the ABA Board of Governors and chaired the ABA Standing Committee on Lawyers Professional Liability.
In Florida, Mr. Hill helped establish and then chaired the Federal Judicial Nominating Commission (the first of its kind in America). He recently completed almost two years of service as Chair of the ABA Standing Committee for the Federal Judiciary which investigated and rated over 175 potential presidential federal court nominees during his tenure.
His community service includes service as Chair of the Board of Trustees at Hillsborough Community College and the Board of Directors of Moffitt Cancer Center Foundation. He is the immediate past chair of the Moffitt Foundation and is an elder at Palma Ceia Presbyterian Church.
His pro bono activities include service on the Board of Bay Area Legal Services and service on the Florida Supreme Court’s Innocence Commission. He has received numerous awards, including The Florida Bar’s outstanding service award. He was honored with an award given by the District Court Judges in the Middle District of Florida for his extraordinary service to the Federal Bar.
Hill Ward Henderson is a full-service law firm with multi-disciplinary practices headquartered in downtown Tampa. With 100 over attorneys, the firm has a wide range of local, regional and national clients. For additional information, please visit the firm’s website at www.hwhlaw.com.
Thomas Howell Ferguson P.A. CPAs Congratulates Jeannie Lim for Earning the Certified Pension Consultant Designation and Julian Dozier on Earning the Accredited In Business Valuation Credential
Thomas Howell Ferguson P.A., a professional accounting, assurance, and tax services firm located in Tampa, congratulates Jeannie Lim for receiving the Certified Pension Consultant (CPC) designation from the American Society of Pension Professionals and Actuaries (ASPPA). The CPC designation is awarded to individuals who have at least three years of experience in plan consulting and exhibit competence in various aspects of pension and related employee benefits consulting.
In order to demonstrate her knowledge and experience, Jeannie had to complete specific core and elective online modules, as well as a comprehensive proctored CPC essay examination. In total, Jeannie was required to pass eight different exams, on various areas of expertise, to receive this designation.
Jeannie is a Senior in the firm’s Tax Services Department and works out of the Tampa office. Prior to joining Thomas Howell Ferguson, she was a Senior Pension Administrator with a Tampa, FL firm, responsible for the technical review of administrative reports, as well as overseeing the daily operation of the plan administration team. Jeannie has over 15 years of experience in the areas of consulting and administration of qualified plans, and has earned several professional designations for her expertise in this field including Qualified Pension Administrator (QPA), Qualified 401(k) Administrator (QKA) and Enrolled Retirement Plan Agent (ERPA).
Canita Gunter Peterson, Shareholder of the Tax Services Department, states, “We are so impressed with Jeannie’s determination for constant growth. She has been an important part of our Tax Services Department for a long time, and we look forward to providing her the means to continue to develop her skills and knowledge for many years to come.”
Thomas Howell Ferguson P.A., a professional accounting, assurance, and tax services firm headquartered in Tallahassee, congratulates Julian Dozier for receiving the Accredited in Business Valuation (ABV) credential from the American Institute of Certified Public Accountants (AICPA). The ABV credential is granted to CPAs with considerable professional experience in business valuations, who are members in good standing with the AICPA.
In order to qualify for this credential, Julian had to complete a minimum of 75 hours of life-long learning and education activities in the area of valuation and demonstrate significant business experience in the area of financial forensics by passing a rigorous exam.
Julian is a Senior Manager in the firm’s Assurance Services Department. For approximately nine years, Julian has practiced public accounting at Thomas Howell Ferguson where his expertise includes auditing, consulting, and taking the lead in the firm’s forensic accounting and litigation services practice. He is knowledgeable in many areas of fraud prevention and detection, and has obtained the Certified Fraud Examiner (CFE) credential and the Certified Financial Forensics (CFF) designation in addition to being a licensed Certified Public Accountant (CPA).
Winston Howell, Managing Shareholder at Thomas Howell Ferguson, states, “As the first CPA on our current staff to receive this designation, Julian has encouraged growth and versatility amongst his fellow CPAs and has paved the way for the future success and expansion of our firm. He is a leader and an incredible asset to the accounting profession, and we are proud to call him one of our own.”
Schifino Lee Wins Thirteen 2015 American Advertising Federation Tampa Bay Awards Including Two ‘Best of the Bay’ Awards
Schifino Lee Advertising + Branding, a leading full-service advertising agency in the Tampa Bay Area, was recognized with 13 awards including two “Best of the Bay” awards at the AAF–Tampa Bay Awards Gala on Thursday, February 26.
The firm’s first “Best of the Bay” award of the evening was received in the Newspaper, Color category for its “Ourganic is Better Organic” campaign for client Sweetwater Organic Farm in Tampa. The campaign features handwritten lines of copy which come together to form the shapes of a carrot, eggplant, and tomato on three separate iterations of the ad. The campaign touts that all organic is not created equal and the benefits of buying local organic vegetables.
Schifino Lee’s second “Best of the Bay” distinction honored the agency’s “Be the Santa Toy Drive” campaign in the Advertising Industry Self-Promo category. The campaign featured a tear-away poster printed with a cutout Santa beard advertising the toy drive hosted by the agency this past holiday season. The posters were placed in the community and allowed the public to create their own beard and “become their own Santa” when delivering holiday gifts.
“I am very proud of what was accomplished last year, and I’m confident we will continue to elevate our game and do even better next year,” said Ben Lee, Principal and Co-founder of Schifino Lee Advertising + Branding.
In addition to the two “Best of the Bay” awards, the agency took home 7 Gold and 4 Silver AAF-Tampa Bay awards. For the complete list of 2015 winners, visit: www.aaftampabay.org/winner-books/A3-TB-WinnerBook2015_WEB.pdf.
The winners of the “Best of the Bay” awards will compete at the district competition in Orlando, Florida on May 2 for a chance to move on to the national American Advertising Federation Awards in Las Vegas, Nevada on June 13.